Case study in progress.

This page currently includes the project motivation, concept overview, and interactive prototype.

A fuller account of the research and design process is still being developed.

Trad

A custom Nigerian clothing platform connecting cultural specificity, measurement workflows, and contemporary digital commerce.

Nigerian fashion / custom orders / marketplace UX

Overview

Trad explores how custom clothing can be made more legible online without flattening craft, cultural context, or personal expression into generic e-commerce patterns.

Approach

The work included service mapping, seller and buyer journey design, measurement logic, and storefront patterns built around trust, specificity, and visual confidence.

Outcome

A platform concept that balances operational clarity with the richness of bespoke Nigerian clothing practices.

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