Case Study / Financial Behavior

Emotional Spending

A product exploration into how emotion, identity, and timing shape spending decisions — and how tools can support reflection without shame.

Behavioral finance / reflection / interface tone

Overview

The project reframes budgeting as a lived emotional practice rather than a purely numeric control system. It asks how products can help people understand spending patterns with dignity and nuance.

Approach

Research synthesis, journey mapping, tone studies, and prototype flows were used to design reflective moments around purchase intent, regret, and future planning.

Outcome

A calmer financial experience model that helps people notice patterns, name motivations, and make decisions with more self-trust.

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